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4 Important Considerations Before Investing in Facebook Ads

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Facebook Ads are an important and effective part of any brand’s marketing strategy, especially for small to medium-sized businesses. Advertising on Facebook is essential. It’s where your audience is, it’s cost-efficient, and the targeting capabilities are excellent. Once you find the right strategy that works for you, it can also lead you to new opportunities and audiences, thanks to the analytical insights it provides. 

However, to take full advantage of this tool, you need a solid plan. Before you begin building Facebook ads into your strategy, there are three key questions you need to ask yourself.

What Is the Status of Your Business?

Before you invest in Facebook ads, you must first evaluate the status of your business. When you’re just starting and establishing your brand, your goals and target audience might not be as clear yet. While you might already have an audience in mind, sometimes real-time results might disagree with your thinking—and that’s alright. That’s what research and analytic reports are for. 

Knowing what stage your business is in will allow you to form more realistic goals and create plans to achieve those goals. Just because Facebook ads aren’t expensive doesn’t mean you should take a gamble right away. If you know where your business stands, you can find out whether you’re ready to start investing in advertising or not.

What Are Your Goals?

This must seem simple, but your strategy and content will vary depending on your goals. Figure out whether your business has any problems that need addressing and whether it’s something ads can help with. If there are no problems that need to be fixed, figure out what your business needs and set your goals from there.

If your business requires more exposure, your primary goal is to increase brand awareness. Your content and strategy will be less about conversions and more about impressions. Conversions refer to the number of times an action is made from your post, like a purchase or “add to cart.” Impressions refer to how many times your post is displayed and seen by audiences. 

What Is Your Budget?

Facebook ads will work with what you’ve got, or rather what you’re willing to spend. If you’re working with a small budget, it most likely means you will get less reaction to your ads. The more you target your audience, the higher the cost. That’s why it’s important to test out your content organically first to find out which posts will perform the best.

If done strategically, your Facebook ads can really improve your interactions with your audience and boost your brand’s image and reputation. But advertising on Facebook is more of a marathon than a sprint. It would be better to start small and track your progress and results before you start investing more and going for a more significant reach.

Are You Willing to Invest in Trial and Error?

The last question you need to answer is a simple yes or no. Effective advertising on Facebook will take some experimentation. That’s why it’s good to start small before you go big. Realistically, you won’t get the results you want right away. You will need to go through some trial and error before you get it right.

The chances and risks you take when you invest small amounts in your Facebook ads will teach you what you need to know to create better content, target audiences, and reach more people. Use the data that Facebook provides to build a strong and solid strategy that will get you the results you want in the future. 


Facebook is a powerful tool to reach your audience and grow your brand. However, before you can start seeing results, you need to be patient and work with its system. The aforementioned considerations will help you understand what you need to do to use Facebook ads effectively. You need to understand your business, set your goals, determine your budget, and be ready for a lot of trial and error. With time and effort, you should be able to utilise this excellent tool fully.

Managing Facebook ads can be a challenge, but we here at Relevant Digital are committed to making it easier. We are a digital marketing agency based in Melbourne, Australia. We specialise in Facebook marketing and Shopify optimisation. Book a call with us today to learn more about our work and services.