Shopify is a great platform for start-up businesses and long-time ventures to showcase their brand and products. The underlying Shopify platform has gone through various changes throughout the years to improve it’s functionality, speed and search engine optimisation.
That said, you might own one of those companies that are relying on SEO to widen its reach and maintain its relevance online. It is nothing new, as modern businesses always combine the power of online rankings with the efficiency of their eCommerce platform. However, optimising your page isn’t just the only thing that a company should be concerned about, as theme changes within the platform may affect their SEO strategy as well.
If you aren’t aware of this and would like to know more about it, we’ve listed down a couple of factors that may determine the course of your SEO strategy after a Shopify theme change:
1. The Speed of the Website
While most upgrades are done to ensure the stability and optimisation of a website, some may also cause the opposite and end up doing more harm than good.
Some theme updates may slow down the speed of your website, causing some of your leads and online traffic to leave the site before it even loads in full. This may cause a massive blow to your sales; that is why you should immediately switch to another theme or downgrade towards an earlier version to avoid more slowdowns.
2. The Placement of The Shop Name
Some theme upgrades may place the name of your brand or company at the very top of the page. While this may be good, the outcome may turn out wrong, especially if the customers are looking for other important information about your products.
You may need to adjust it a bit to lower or place it in the middle of the page in such a case. This can be done with a few button clicks, but you may also alter the code if you want to be more precise about its position. Just make sure to save the original codes in case t doesn’t come outright.
3. The User Interface
One thing that online users hate the most is confusing user interfaces. If they liked the layout of your website before, it might not be a good idea to change it abruptly.
If the theme change caused the web design to shift, listen to your target audience’s feedback and see that their preferred layout will be followed. Change back to the old layout or maintain the newly implemented one, depending on what they want.
Most theme changes aren’t detrimental to your website, so long as they wouldn’t get in the way of your SEO strategy and business momentum. The best way to determine whether or not the changes are good or detrimental is to gather your target audience’s feedback. Remember, they are the primary source of your web traffic.
If they’re not comfortable with the speed, new layout, and interface of your website, they may not feel motivated enough to visit it from time to time, resulting in less online traffic and sales. Do your venture a favour and familiarise yourself with the ins and outs of Shopify themes. Then, make as many adjustments as you’ll need to retain your online leads.
You may be looking for online experts who can handle your digital marketing for Shopify. In that case, we at Relevant Digital are here to help you out. We are the best performing digital marketing agency in Melbourne, and we specialise in Facebook and Shopify marketing. Reach out to us today!