Many business owners have digitised their stores due to the pandemic. e-Commerce tools like Shopify have provided people with a platform to sell their products from the comfort of their homes. However, it isn’t enough to have good customer service or a great variety of products. You also need to adjust your website to fit a standard that’s logical for consumers.
There’s always a way to improve your strategies; it’s all part of growing a business. To help you do that, here are five tweaks to your Shopify strategies that can improve them:
Make a Responsive Website
As of 2019, there were 3.5 billion smartphone users globally. In 2020, that number jumped due to the pandemic. As people are more on their phones than any other device, it is essential that a website is responsive enough to adjust to the confines of a small screen. A single glitch while using a smartphone is enough reason for customers to quit the website and leave.
For starters, make sure that the theme also looks good on a mobile phone before updating it. Usually, Shopify automatically adjusts its settings, but it pays to review the results. Redesign the website to fit common elements, such as call-to-action buttons, headers, images, minimal text, and pop-ups.
Offer More Products
Selling a wider variety of products gives your customers more options to choose from. However, this does not mean that you’ll sell everything like Amazon. But instead, look into the niche you select and fill the gap in the market. Widening your selection will help you stay on brand and provide flexibility at the same time.
Invest in a Domain
Shopify is a great place to start since it offers free hosting. It uses a content distribution network and a system of servers that host site content in different locations worldwide. Having this implemented on a website allows it to load faster, even for local users. It increases the customer retention rate on a website. Partnering that with a domain lets you customise your website, the brand name and improve SEO.
Use Whole Price Numbers
Physical stores are known to use ending prices with cent amounts to make products seem cheaper. Nothing is wrong with that, but it might not be needed in a product sold online trying to beat everyone else’s price. Instead of that strategy, consider whole numbers as prices. Through Shopify’s settings, you can even allow costs without decimal numbers for a more manageable payment processing later on.
Use Plugins and Integrations
Like other content management systems, Shopify also uses plugins and integrations to ease a seller’s work. Make sure to find useful plugins and integrations for your business, brand, and products. Remember to install only what you need, as it can slow down your website if you use too many.
Transitioning into digital marketing and selling shouldn’t be scary. Instead, it should inspire entrepreneurs to push the limits of the digital space and grow their businesses online. But make sure to remember that every company, physical or digital, has to start somewhere. Nothing is easy, but through these minor tweaks, your business can thrive.
Relevant Digital is a Shopify digital marketing agency that helps clients get the results they want. We specialise in auditing, analysing, advertising, and optimising your website to make it more profitable, engaging, and relevant. Book an appointment with us today.