We're your e-commerce brands
plug-&-play growth partner
We help DTC founders add an additional $100,000+ to their net profit in 90 days or less. Bolt on our proven processes, optimise your existing assets & scale your paid ads ROI.
We're your e-commerce brands
plug-&-play growth partner
We help DTC founders add an additional $100,000+ to their net profit in 90 days or less. Bolt on our proven processes, optimise your existing assets & scale your paid ads ROI.
We communicate your value proposition in an
engaging & profitable way.
Our clients describe us as their secret weapon in creating digital assets that drive exceptional business outcomes.
We communicate your value proposition in a relevant, engaging & profitable way.
What we do
We help you define, position & execute your digital marketing strategy in a relevant, engaging & profitable way.
Our clients describe us as their secret weapon in creating digital assets that drive exceptional business outcomes.
Choose Your Partner
| RELEVANT DIGITAL | OTHER AD AGENCIES | |
|---|---|---|
| MEDIA BUYING EXPERTISE | Managed $10M+ in ad spend (conservatively). $700k/mo on average with an average Blended ROAS of 6.5X. | 10 people on every call & none of them are accountable for the end result. |
| HIGH-PERFORMING CREATIVES | Proven frameworks that drive real business results. | Either expensive or not included. Plus a majority don't even know why creatives are working or not. |
| DEDICATED PROJECT MANAGEMENT | Custom-built, Automated CRM for all clients that makes processes smooth & ensures projects move forward efficiently. | Media Buyers struggle to get 2 major tasks done / day (think Black Friday? not ideal) |
| DEEP SHOPIFY EXPERTISE | 1 of 24 Shopify approved EXPERTS in Australia. | Outsource Shopify work or lack the understanding of best practice, leading to poor outcomes. |
| INFLUENCER WHITELISTING | Included on all accounts. | Only if you're a huge account, and they don't have the experience to run quality whitelisting ads. |
| CONVERSION RATE OPTIMISATION | Zero upfront costs & fast A/B tests. We guarantee an increased conversion rate or you don't pay.This is as important as the ads in driving quality outcomes from paid traffic. | Not going to touch your website. |
| UPSELL & CROSS-SELLS | Yep, we'll do that for you. Increased AOV is always a huge boost. | Not going to touch your website. |
| GROWTH STRATEGY | No guesswork, we heavily use ZERO-PARTY DATA, aka feedback from your actual customers, to make decisions that will contribute to your growth | They rely on a "one size fits all strategies & tactics", completely ignoring the fact that each brand, niche and customer base are different. If that fails, they rely on guesswork or their “team” of junior media buyers. |
| RESULTS | Real brands, real people, real results. | Increased views, clicks or any other form of vanity metrics, oh and probably claim credit for results they never produced. |
Frequently Asked Questions
What makes Relevant different from other agencies?
We’re an anti-agency agency. We don’t have a fluorescent version of our logo in the office, bean bags, a graffiti wall or an over-zealous founder who’s all about me me me. We’re all about you and driving real results for your business.
Those agencies ^ built their systems and processes prior to the roll out of iOS 14, and their media buying teams are struggling to adapt from a "data-driven" (ie. technical media buying-driven approach) model to a creative first-party data-led model - leading to low performance, an excuse-led-culture and poor outcomes for your business.
With us, your account is led by an overall growth lead, who allocates budget and resources wherever they're most impactful. Most agencies lay off your account to a junior media buyer who isn't thinking about the whole business, margins, the efficient allocation of ad spend and who was trained (if you’re lucky!) in a completely different era of marketing.
Our team dedicates substantial time & resources into training your staff/creators/creative team FOR YOU, something “typical agencies” charge exorbitant fees for, so that you can develop an asset that stays with your business for life.
On top of that, we have a dedicated creative strategist that doubles as our lead creative designer (i.e. the person that knows the most about highly-profitable / high-converting creatives ) who will work on your account to drive scroll stopping creative at scale.
We’re original. If you are only ever copying others you will always be behind.
Work with proven operators, not shiny, happy, pretenders.
Do i need a big budget to start ?
We work with proven product(s) under proven brand(s) developed by proven business leader(s), who are spending at least $10k per month on paid media (typically much more), and have at least $50k in monthly revenue. Prior to that, a dedicated freelancer would be a better fit for you. Do get in touch and we can connect you to one in our network!
How long does it take to see results?
Strategies like post-purchase upsells can easily add an additional 5-10% to your topline revenue in 5-7 days. However, sustainable and long-term growth takes constant strategising, training, testing, iterating, and scaling. Most importantly: it takes time to see any real appreciation in your growth.
You're likely to see positive signs in the first month, some significant wins by month 3 and by month 6 you'll likely have a proven framework for steadily growing your business year over year.
Am I a good fit for your agency?
We've grown mum & pop stores doing $500 a month to 6-, 7- and 8-figure DTC Shopify and Shopify Plus brands. Ecommerce stores that are a fit for us have proven traction, a clear value proposition, and a strong in-house marketing team who enjoy their work and want to make a dent in the universe.
We see ourselves as an extension of your existing team, bringing new ideas, a model for execution, and ultimately delivering tangible results at the top and bottom line.
We’ve also worked with rollups, private equity groups, and holding companies. We can scale our expertise across your portfolio, providing significant leverage and a single "throat to choke." If you are looking to quickly inject growth marketing expertise into your organisation.
Lastly, we service enterprises as well. Whether you're testing a new brand, scaling an existing brand, or undergoing a digital transformation, we can help mitigate risk & deliver world-class outcomes at a fraction of the cost of hiring an in-house team
How much does all of this cost?
We don't have set pricing because every brand is different.
We like to take a look at each individual brand before quoting a fee, but a ballpark average is $3,500 - $15,000/month.
How are you getting results after the iOS14 update?
The iOS 14 update did two things:
- Made it more difficult for Facebook to track who purchased based on your ads, and
- Gave Facebook's algorithm less data to use in its optimisation engine to generate results.
As a result, audience quality has been degraded (leading to a drop in conversion rate for most advertisers), and the Facebook Ads Manager has *much* less accurate data to know how your advertising is performing. Some reports estimate that 40-60% of conversions are no longer being tracked in the platform.
That doesn't necessarily mean that your advertising isn't working! We've been advocating for post-purchase surveys since January 2021 - well before the update was applied. We use that data in tandem with blended and engagement metrics to get a clearer idea of whether your advertising is performing.
Most advertisers are still driving a good volume of conversions from their Facebook ads, but they're just not visible on the platform. If you rely solely on Facebook Ads Manager to guide your media spend, you'll likely under-invest in top-of-funnel, which will cause problems for your business after a few months.
You don't need to see every conversion to drive advertising performance - we re-focus your team on process, optimisation & iteration at the campaign level to form a reliable (ie. predictable) growth system for your business.
What makes Relevant different from other agencies?
We’re an anti-agency agency. We don’t have a fluorescent version of our logo in the office, bean bags, a graffiti wall or an over-zealous founder who’s all about me me me. We’re all about you and driving real results for your business.
Those agencies ^ built their systems and processes prior to the roll out of iOS 14, and their media buying teams are struggling to adapt from a "data-driven" (ie. technical media buying-driven approach) model to a creative first-party data-led model - leading to low performance, an excuse-led-culture and poor outcomes for your business.
With us, your account is led by an overall growth lead, who allocates budget and resources wherever they're most impactful. Most agencies lay off your account to a junior media buyer who isn't thinking about the whole business, margins, the efficient allocation of ad spend and who was trained (if you’re lucky!) in a completely different era of marketing.
Our team dedicates substantial time & resources into training your staff/creators/creative team FOR YOU, something “typical agencies” charge exorbitant fees for, so that you can develop an asset that stays with your business for life.
On top of that, we have a dedicated creative strategist that doubles as our lead creative designer (i.e. the person that knows the most about highly-profitable / high-converting creatives ) who will work on your account to drive scroll stopping creative at scale.
We’re original. If you are only ever copying others you will always be behind.
Work with proven operators, not shiny, happy, pretenders.
Do i need a big budget to start ?
We work with proven product(s) under proven brand(s) developed by proven business leader(s), who are spending at least $10k per month on paid media (typically much more), and have at least $50k in monthly revenue. Prior to that, a dedicated freelancer would be a better fit for you. Do get in touch and we can connect you to one in our network!
How long does it take to see results?
Strategies like post-purchase upsells can easily add an additional 5-10% to your topline revenue in 5-7 days. However, sustainable and long-term growth takes constant strategising, training, testing, iterating, and scaling. Most importantly: it takes time to see any real appreciation in your growth.
You're likely to see positive signs in the first month, some significant wins by month 3 and by month 6 you'll likely have a proven framework for steadily growing your business year over year.
Am I a good fit for your agency?
We've grown mum & pop stores doing $500 a month to 6-, 7- and 8-figure DTC Shopify and Shopify Plus brands. Ecommerce stores that are a fit for us have proven traction, a clear value proposition, and a strong in-house marketing team who enjoy their work and want to make a dent in the universe.
We see ourselves as an extension of your existing team, bringing new ideas, a model for execution, and ultimately delivering tangible results at the top and bottom line.
We’ve also worked with rollups, private equity groups, and holding companies. We can scale our expertise across your portfolio, providing significant leverage and a single "throat to choke." If you are looking to quickly inject growth marketing expertise into your organisation.
Lastly, we service enterprises as well. Whether you're testing a new brand, scaling an existing brand, or undergoing a digital transformation, we can help mitigate risk & deliver world-class outcomes at a fraction of the cost of hiring an in-house team
How much does all of this cost?
We don't have set pricing because every brand is different.
We like to take a look at each individual brand before quoting a fee, but a ballpark average is $3,500 - $15,000/month.
How are you getting results after the iOS14 update?
The iOS 14 update did two things:
- Made it more difficult for Facebook to track who purchased based on your ads, and
- Gave Facebook's algorithm less data to use in its optimisation engine to generate results.
As a result, audience quality has been degraded (leading to a drop in conversion rate for most advertisers), and the Facebook Ads Manager has *much* less accurate data to know how your advertising is performing. Some reports estimate that 40-60% of conversions are no longer being tracked in the platform.
That doesn't necessarily mean that your advertising isn't working! We've been advocating for post-purchase surveys since January 2021 - well before the update was applied. We use that data in tandem with blended and engagement metrics to get a clearer idea of whether your advertising is performing.
Most advertisers are still driving a good volume of conversions from their Facebook ads, but they're just not visible on the platform. If you rely solely on Facebook Ads Manager to guide your media spend, you'll likely under-invest in top-of-funnel, which will cause problems for your business after a few months.
You don't need to see every conversion to drive advertising performance - we re-focus your team on process, optimisation & iteration at the campaign level to form a reliable (ie. predictable) growth system for your business.
Some of our results
capabilities
Process.
Track Record.
Digital strategy.
Case studies
Our most recent
digital success stories.
Capabilities
We specialise in growing
ecommerce brands.
Website & Online Store Design
We build fast, user friendly, high converting shopify stores, that bring a better in-store experience to your online customers.
Digital Marketing
We help you remain relevant, in an environment of constant change, by seeking out opportunities to engage your potential customers, energise your current customers and forge a new path of growth for your business online.
Ecommerce Strategy
We bring traffic & store together to form a flywheel of growth for your business, hyper accelerating revenue growth and making your digital assets, work harder than you do.
Our Credentials
this is our proprietary way to grow our partners stores
"Pinnacle" eCommerce Growth Framework
Problems with eCommerce growth, and even channel-specific problems like:
- Low returns with Facebook Ads
- Inability to scale PPC Campaigns to $2,500 – $10,000 daily ad spends.
- Not hitting $300 000, $1M or $2M+ per month revenue targets.
95% of the time this is caused by not having a well thought through higher-level growth strategy in place.
And this is THE KEY DIFFERENCE that separates an average 6-7 figure store from becoming a multiple 8-figure eCommerce brand.
Get in touch
Work and general inquiries
1300 097 925
Assistance hours:
Monday – Friday
9am to 6pm AEDT
Post address
150 Harp Road
Kew VIC 3101
Careers
Join our team to
create the best digital
solutions.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.