If you don’t share your costing data with your agency or team, at some point your conversion marketing is going to fail.
Giving your agency or marketing team an overview on
- Individual Product Margins
- Shipping fees
- Payment processing
Is so important.
Without it, it’s impossible for anybody to make a good decision
How can someone truly know whether to increase or decrease spend if they don’t understand the impact of the decision on the P&L ?
When this information isn’t shared, usually this comes down to a lack of trust/understanding.
If you don’t trust your agency/team with this information, you need a better relationship or a better contract.
Agencies also have a part to play,
There is a common thread to report solely on media spend and returned revenue.
Newsflash – your fees are also part of the marketing expenditure.
They can turn a profitable campaign south pretty quickly.
Agencies – Is this data something you ask for ?
Brands – Is this something you would happily share ?
If not why ?
Let’s kick off some healthy discussion on how much info is too much ?
Is MER/ROAS enough ?