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A Newbie’s Guide to Instagram Marketing

Instagram marketing

In recent years, Instagram has grown and evolved at a similar rate to Facebook, adding new features and increasing its value to merchants and users alike. In the world of social media marketing, Instagram has long been a force to be reckoned with. This is especially true for eCommerce businesses with access to a visually appealing platform with a large following.

If you’re a newbie in a digital marketing agency who is only beginning to learn the ropes, then you’re in for a treat. Read on to discover how to optimise your profile, create eye-catching content, boost your results with content, and evaluate your progress on the platform.

Understanding Instagram Marketing

By now, it should be no secret that Instagram is a popular marketing tool for almost any type of business, big or small. The platform has over one billion monthly active users and 500 million daily active users, all of whom are open to brand engagement. 

Meanwhile, Instagram ads have been proven to be highly effective in attracting potential customers. Moreover, users on this platform enjoy searching for and following brands and purchasing their products.

Instagram and eCommerce

Instagram shopping streamlines the sales process and creates a seamless purchasing experience for your followers. Additionally, businesses with 10,000 or more Instagram followers can now include “Swipe-Up” links in their Instagram Stories to direct visitors to their website. 

To maximise the effectiveness of your Instagram marketing, experiment with the algorithm and target people who are likely to interact with you.

Instagram Marketing Strategies

Enhance Your Instagram Profile

Everyone is aware that you must complete your contact information, write a keyword-rich description, and upload a profile picture or an easily identifiable logo. Beyond this, you must include the following to make the most of the limited space on your Instagram profile:


You can now include these in your profile description by typing # followed by the phrase you want to have. Focusing on their branded hashtag can help the majority of businesses navigate Instagram’s algorithm.

Individual Profile Links 

You can now include clickable links to other users’ profiles in your Instagram bio, which is a perfect feature if you have a sister company. If you’re co-hosting a contest, mention another merchant in your bio. In addition, you can use this feature to direct people to your personal profile.


Story Highlights allows you to add “expired” Stories to your profile’s featured categories, which appear above your Instagram feed. You can also highlight key Instagram content, such as user-generated content (UGC) or posts that tell your brand’s story.

View Shop Button 

If you enable Instagram Shopping on your profile, you can add an in-app store button that directs followers there.

Craft a Content Strategy

Instagram users are known to spend an average of 28 minutes per day on the platform, with over 200 million Instagram users visiting a profile. To be truly successful on Instagram, however, you must first understand which posts perform the best. While each demographic is unique, there is a plethora of data at our disposal to help us get started.

Instagram users are open about their preferences. While it’s great to see user-generated content like promotional posts and product images, you must be creative in posting content to avoid boring your followers. 

To boot, you must use high-quality photos and post short videos. Instagram users spend most of their time on their phones and rarely stay more than ten to fifteen seconds.

Make Use of Instagram Ads

One-third of all purchases are made through Instagram advertisements, while almost 80 per cent of these shoppers make purchases on the platform from various brands. The app allows users to browse and purchase different types of shoppable advertisements. Meanwhile, it provides scalable pricing, self-service ad creation, audience targeting, and reporting for businesses.


Nobody says that developing an Instagram marketing strategy is easy, but we assure you that it’s worth every sleepless night. Instagram is a platform that eCommerce companies and marketers cannot afford to overlook. Use it to its full potential by taking advantage of its features, posting relevant information, and engaging with your audience. Through a short amount of time, you will quickly see desirable results.

Are you looking for digital marketing services in Melbourne? Relevant Digital is a team of digital marketing experts who can grow your business through Instagram. Through us, your success is simply within reach. Join us today!