Reminder: check your ads revenue in multiple sources!
I’m on the side of the fence that believes the Meta Ads platform is getting better not worse, with their investment in attribution (earlier in the most other platforms!) and on-platform data like Shopping and Checkout, I’m confident by the end of the year we’ll be in an even better position than we are now.
BUT… If you’re going to do one extra thing today to review your performance… check your revenue figures in GA or another tracking platform.
Example below shows July MTD, same campaign in FB showing $39k in revenue, and in GA last click it shows $154k!!
The difference in ROAS is 3.5x in FB and 14x in GA last click 😱
I think this is the biggest gap I’ve seen between FB and GA since June last year.