We completely understand your hesitation in using popups for your Shopify store. After all, according to the Nielsen Norman Group, modal ads—ads that “display on top of a site’s content when you browse to the site and must be closed before you can interact with the site content”— are amongst one of the most despised advertising types in existence.
However, we’d like to present that customers don’t hate popups; they hate BAD popups. There’s a distinct difference, as you’ll get to realise as you read this article. Read on to know the best practices you can implement to have popups that convert.
1. Practise the Right Timing
Timed triggers are the key to this problem.
If you’re not familiar with timed triggers, they allow you to display a Shopify popup based on the amount of time a customer spends on your website. This way, your popup will have sufficient time to establish if the audience is interested. You don’t want to miss the shot, but you also don’t want to wait too long. A 30-second timed trigger on a page that most people only read for 29 seconds or less is pointless.
2. Make Your Offers Worth Their While
Including a relevant offer is often the key to encouraging your visitors to notice your popups.
Of course, everyone wants a deal. The trick is to figure out a clear value proposition that a particular audience segment will care about while balancing the value your company obtains from visitors who interact with the popup.
3. Make the Navigation a No-Brainer
Even if your Shopify popups are precisely timed, they may be perceived as an intrusive aspect of the user’s experience. You want to keep this intrusion to a bare minimum. Avoid taking them to another page and keep the decision-making process as short as possible.
Instead of a separate survey page, you can use a multistep Shopify popup form with several options to capture additional information.
Multistep popups acquire more helpful information by displaying a succession of popups in a row. According to research, popups featuring a second step saw a whopping 76% of their subscribers provide further information.
4. Don’t Go Overboard
We can’t deny that popups are probably annoying, which is why you’d probably want to opt for a popup that doesn’t take up the entire screen. You can imagine how frustrating it is to be reading something intriguing when a big popup appears and covers your view. If you use a smaller popup, customers will feel more at ease and be more likely to pay attention to your information.
5. Use Popups for Other Applications
Have you ever considered what more you could do with popups besides collect email addresses and promote sales? It may be a customer service deal. A popup, for example, may ask clients if they require assistance. They may quickly contact your customer service using a contact form or a window chat if they do. This guarantees that you provide excellent customer service.
6. Make Exit-Intent Popups Irresistible
On average, 88% of online purchasing orders are abandoned. However, figures in other industries are significantly higher. That suggests you’re almost certainly losing money due to cart abandonment.
Exit-intent popups, which display when a user indicates they’re about to leave a page or bounce off your website, are one way to recoup some of the lost revenue. All it takes is a well-timed popup to urge a shopper to complete their transaction right now.
Conclusion
Hopefully, by this point, you’re no longer on the fence about using popups in your Shopify store, and you’ve realised how effective they can be as a marketing tool.
If you’re looking for experts who can transform your digital marketing for Shopify, you can rely on Relevant Digital! We are the leading digital marketing agency in Melbourne and specialise in Facebook and Shopify Marketing. Get in touch with us today!