You may have extraordinary products and a stellar website, which are two incredibly important parts of a digital marketing plan. However, none of this matters if your target market is unable to find your online store. You may feel disheartened to see that your website may not be receiving any website visitors, but that doesn’t mean you have to go back to the drawing board and create a new set of products just yet!
There may be a plethora of reasons why your website may not be getting as many visitors as you’d hoped. The main problem may not always be in the products and services that you offer, but in the way your website is optimized. If you have not heard of search engine optimization, it would explain why you are not seeing enough visitors on your website.
Fortunately for you, it’s not too late! This blog post will help you get started on optimizing your website for searches.
SEO Tips to Help Bring Your Customers to Your Website
Search engine optimization is one of the best ways to make your website visible to those who will find value in your products and services. Here are a few basic SEO tips to help your customers find you:
1 – Optimize the Structure of Your Website
One good thing that customers look for is a website that is easily navigable. Google also ranks websites that have this trait higher on the search results because it looked at how well-mapped websites are.
2 – Do Keyword Research
Choosing the right keywords and using these keywords across your website will also play a key role in how your website fairs in search results. Making a list of keywords that are relevant to your brand and products will help your target audience find your website and online shop more easily.
3 – Boost Your Website’s Speed
One common pet peeve that a lot of people have is a slow website. Put yourself in the shoes of your customers and website visitors. Will you stay on a website that takes ages to load? You may just tap the exit button if it does not fully load in a matter of seconds. This is why optimizing your website using tools like Google’s PageSpeed Insights can help you speed up the loading time for your website.
4 – Write Product Descriptions That Are Unique to Your Brand
Make sure that your product descriptions are unique. This will be a great way to introduce what you are offering your customers and at the same time, it will set you apart from other companies that have a similar product listing as yours.
5 – Start a Blog
It is also a great idea to start blogging! Well-written blogs that inform your customers about the products you offer as well as the industry you are in will improve the relevance rating that Google will place on your website. Also, more customers will find value in visiting your website because of this.
After you finish optimizing your website, you will be able to see a surge of new website visitors that will hopefully be converted into paying customers in the future. Increasing your website’s organic traffic will in turn give you better odds of increasing your sales figures.
There’s no doubt that SEO can take quite a bit of time and effort. As a business owner, you may not have the resources available to do all of this yourself! We have a solution: work with us! Our expert team is trained to help your website rank highly on the results pages, ensuring your products are visible to the right people.
Should you need any help with SEO, contact Relevant Digital! We offer Facebook marketing and have skilled Shopify experts to help you. Contact the top Shopify digital agency today!