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Understanding Facebook Marketing and Its Various Strategies

using facebook

Ever since Facebook has taken the world by storm and has become one of the biggest social media platforms in the world, marketers have used it effectively for promoting and advertising a plethora of products. It doesn’t matter if your organization is one of the Fortune500 companies or you’ve only established a startup; Facebook seems to be one of the best options for growing your business. With that being said, we’ve made a quick and easy guide to help you understand how Facebook marketing works.

What is Facebook Marketing?

Facebook marketing, in simpler terms, is a marketing strategy used for promoting a product or service through the use of Facebook. The platform has become the ultimate go-to place for most marketers to run their ads. This shows the quality of the ads you run and provides more insights regarding your target audience. The more you run your ads, the more you can reach out to your audience and target them.

Types of Facebook Marketing

There are several types of Facebook marketing strategies commonly used by marketers. These are:

Business Pages – A Facebook page is the marketing strategy that allows businesses to promote their brand on Facebook. If you’re looking to leverage your budget and want to direct your money on Facebook, this is one of your options. After setting up your business page, you can target your audience and create a Facebook page that has a huge following, thanks to Facebook. 

The use of Facebook pages is one highly effective strategy. It helps you create a sense of familiarity with your audience, as they can follow you and find out more about your products and services. You also have access to “Facebook Insights”, a powerful tool that helps you determine the effectiveness of your marketing campaign and offers you a platform for better planning.

Facebook Ads – Facebook ads are basically an ad that you place on Facebook. You can target your audience based on their demographics, interests, behaviours, or even location. This allows you to target your ads to a specific group of people who you believe will be interested in your brand and products.

This is also a great way to market your products. However, it is essential to keep in mind that you need to be careful with your target audience. The ad is seen by a group of only a specific type of people, and if you fail to target that group, you’re likely to lose your money. This is why you need to keep track of your ads and those who are using them.

Boosted Posts – Boosting your posts on Facebook is another way of promoting your business. As your Facebook fans and followers see your post, more people will learn about your products. This is one of the most basic and effective ways of marketing your products.

Depending on your budget, you can boost your posts and reach out to your audience. The more you increase your ad spend, the more your message will reach out to your audience, and the more people will see your ad.

Online Campaigns – Another highly effective marketing strategy is running online campaigns. Facebook allows you to run online campaigns, and you can use this platform to capture new customers. You can run online campaigns to improve your brand image and introduce your products to the selected audience.

This is a great way to capture your audience, and once again, you can use this to target your audience. If a certain group of people is more interested in your brand, you can run your online campaigns only for them. This will not only ensure that you get more reach but will also improve your conversion rate.


We hope that this marketing guide helps you understand how Facebook marketing works. If you manage to understand the basics, you can easily run your campaign on Facebook and reach out to your target audience. This is an excellent way of marketing your business as a whole and will also improve your brand image.

Relevant Digital is a digital marketing agency in Melbourne offering a range of services designed to help you achieve the success you’ve always dreamed of for your business. Whether you need help with Shopify, Google Ads, or Facebook marketing services, our team can assist you. Contact us today to get started.