“You’re right, I’m wrong!”
Apparently this was one of the few times Steve Jobs admitted he was wrong…
I heard this story on a podcast, here’s how it goes…
Steve Jobs was creating a 30-second commercial to officially launch the iPad.
He instructed his marketing team that there were 5 key messages to get across to the audience.
Marketing Team: “5 is too many, let’s focus on 1”.
Steve Jobs: “No. It has to be 5”
Someone from the marketing team then screwed up 5 sheets of paper and said “catch” as all 5 were thrown at Steve at once.
Steve caught none of the pieces of paper.
Marketing team: “That’s what happens when you throw 5 things at someone at once”
The same guy then screwed a single sheet of paper and threw it at Steve, again saying “catch”
Steve caught it.
“That’s what happens when you deliver 1 key message, Steve”
Apparently, this is one of the very few times Steve Jobs said
“you’re right, I’m wrong!”
—
When you’re reaching out to your prospects do you try to share too much at once?
when cold calling, emailing etc focus your message on just 1 thing (2 at most!).
Don’t throw too much at them at once.
Make sure your prospects catch the point of your message.
