Case Study – TWØBAYS Brewing Co
CLIENT: TWØBAYS Brewing Co is a Gluten free beer brand based in Mornington, Australia with an online presence through Shopify.
GOAL: Reduce median load page speeds throughout twobays.beer from over 6 seconds on average to under 2 seconds.
RESULT: Page load speed decreased from 3.59 seconds to 957 milli seconds. Google page speed insights scores increased from 39 to 96 (+146%) on desktop & 15 to 73 on mobile (+386%). See before and after images.
Steps taken to improve speed and performance by Relevant Digital:
1) Minify and combine JS & CSS files – to reduce file size and improve page load speed CSS & JavaScript is combined and minified.
2) Eliminated render blocking resources – reduced HTTP requests from 128 to 27
3) Image resizing, compression & optimisation – Our team analysed all images loading on Shopify pages and helped We Are Kindred resize and optimise images. Larger images were optimized manually for best appearance, and smaller images, as well as product images, were optimised automatically with scripts.
4) Output compression – Dynamic output compression was found to delay first byte time and overall load speed and was disabled in favour of sending either a pre-compressed copy of the resource or an uncompressed copy based on what the browser is able to load.
5) App analysis & removal of old app code
Mark was true to his word a delivered a fantastic improvement in our website load speed – which was extremely important to us for our customer engagement and our SEO. We found our designer did a great job on design, but not so good on speed – but Mark delivered within a week, so now we have a great design and great speed. Would highly recommend using his services.
View the clients testimonial on the Shopify experts marketplace here
Why is site speed so important?
53% of mobile site visitors leave a page that takes longer than 3 seconds to load.
Site speed is a ranking factor in the Google SEO algorithm.
If you are spending substantially on digital marketing, improving site speed can improve conversion rates, helping you spend more efficiently.
