The modern age brought about many innovations that greatly boosted the progress of marketing strategies, both online and offline. There used to be a time when people would advertise through newspapers and radios; nowadays, it is all about dominating the different platforms and websites. One of the most viable options for marketing brands that you may be aware of are the social media channels, specifically Facebook.
Once companies realised the platform’s huge potential, they wasted no time posting their content to make their presence felt amongst their target market. The thing about Facebook is that it has a very wide reach, stretching out towards the other parts of the world.
This marketing phenomenon is something that countless industries are capitalising on, and as of today, it is rare to find a company that has no social media page. However, just because it has become the norm doesn’t mean that it’s free from misconceptions. There are many Facebook advertising myths out there, and if you happen to be a digital marketer or branding officer, you may want to familiarise yourself with them in order to prevent huge mistakes in your campaign. Below are just a few of the most common examples you may encounter along the way.
1. You May Rely Solely on Facebook Ads
This is one pitfall that startup companies often make. They would place all their eggs in one basket, and once it falls off, everything goes down along with their sales figures. Facebook ads may be effective in letting your market know about your new products and services, but in no way should it be treated as your only advertising channel. You also have to rely on your blogs and official website in order to make an impact online.
As a matter of fact, some companies only use Facebook to advertise their blog and web contents, linking the page sections so that their leads may click on them anytime.
2. You Need a Huge Follower Count for Your Facebook Ads to Be Successful
This is another myth that often discourages ventures from posting more on their social media page. The thing is, no social media channel is gifted with immediate amounts of followers during their creation, meaning that the ones managing the page have to exert time and effort to gain followers of their own. In order to achieve that, they need to strategise appropriately and ensure that their content will be interesting enough to attract their market.
A brand that is consistent with its postings and online interactions will most likely gain more followers than those who do not communicate on Facebook at all.
3. You Need to Spend a Lot Just for Facebook Ads
This may probably be one of the most misguided pieces of information about Facebook advertising. The truth is, not only is it more affordable, but some are even able to advertise without virtually paying for anything at all. This is evident with small businesses who do not have a budget for big-time ads, as their content is more practical in fashion, yet they can still spread their message amongst loyal customers.
Whether you are a big business or a small venture, you may rely on Facebook as an affordable alternative over the other expensive channels.
If you are looking to make a great impact with your ads and branding, you may choose Facebook as one of your main viable choices, so as long as you will avoid applying some strategies that are meant to follow the myths we have listed above.
Make sure to widen your horizons with other channels, gain more followers with interesting content, and spend way less using Facebook as your platform.
If you are looking for a well-trusted digital marketing agency in Melbourne that would help you with your social media ads, look no further than our expertise here at Relevant Digital. We are Australia’s best performing digital marketing agency, specialising in Facebook and Shopify promotions and content. Contact us today and let us discuss your online options.