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How to Optimize Your Product Page to Boost Conversions

Upon launching your eCommerce website, nothing beats the feeling of closing that very first sale you’ve ever made. It marks the beginning of a new stage in your entrepreneurial journey. The next logical step is to focus on gaining more sales by increasing your conversions. How exactly can you do that? Simple. Optimize your product page and make sure your customer has a smooth experience when navigating and buying from your website. Here are some tune-up tips you can do to your product page according to eCommerce website designers and marketing specialists.

1. Focus on User Experience

The term “user experience” has been thrown around lately by both marketers, industry leaders, and web developers. The reason for this is its overwhelming importance in retaining a user’s interest in a website and how convenient it is for them to navigate through its various pages. For an eCommerce website such as the one you have, you need to make your product page simple enough but with an organized layout that includes all the necessary details. All you have to remember is that customers should feel how convenient it is to purchase your product, making them come back again and again as loyal, paying customers.

2. Use High-Quality Product Images

When posting new products, make sure you use product images that are clear and of a high resolution. It should also be a standard practice to include different perspectives and detailed views of the product. In addition, there should also be options to see the product in different colours and to zoom into the images. This also adds to your customers’ user experience since they’d want to scrutinize the product up close as much as possible.

3. Create a Branded Page

Linking your product page either through your social media or as backlinks from external websites should be part of your marketing strategy. When that happens, the first thing that customers see will be your product page and not any other page on your website. While that’s not inherently bad, your customers will have no context whatsoever about your brand. That’s why you need to create a product page that showcases your brand, where you can showcase your story. Knowing who you are could ultimately encourage them to buy your product. 

4. Activate Live Chat on Key Pages

Live chat has consistently been recognized by digital marketing experts in Melbourne as one of the most promising tools your website could ever have. Customers will always have questions about your product, and they want to get their answers fast. The best way to address their queries is to activate live chat on key pages on your website, including your product page. Targeted live chat allows customers to get their answers quickly and easily by having a conversation with either a chatbot or a member of your support team. This helps them make a more informed decision when making a purchase.


Nailing your product page is a crucial part of increasing your conversion rate. No matter how great your product is, if you can’t convert your leads into customers through optimization, then your business won’t take off. Make sure to optimize your product page to produce more conversions as much as possible by following these tips.

Relevant Digital is one of the premier digital marketing agencies in Melbourne, offering a range of services designed to help you achieve the success you’ve always dreamed of for your business. Whenever you need the help of digital marketing experts in Melbourne, our team is here to help. Contact us today to get started.