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Understanding the Importance of Digital Marketing

In today’s digital age, you likely won’t find a business that does not utilize digital marketing. Many brands make their online presence known because different markets can be obtained online, especially on an international scale.

In the simplest of terms, digital marketing is a form of marketing that uses electronic devices or the internet to deliver messages, which is to make the brand known online. Proper usage of digital channels such as social media and search engines are a good way to increase sales, and no business doesn’t want that.

It’s much easier to reach potential customers online because many people spend hours upon hours in the digital world. There’s a chance that you’re already using digital marketing without you knowing it. Below are some examples of digital marketing:

  • Social media marketing
  • Search engine optimization (SEO) and pay-per-click (PPC)
  • Content marketing
  • Inbound marketing
  • Email marketing
  • Landing pages

If you’re a business owner and you’re still not convinced that you need digital marketing, read on further for its benefits.

The Benefits of Digital Marketing

Better Customer Impact and Engagement

When you create digital marketing materials, anything you put out will always leave an impression on the viewer. Digital marketing ads can reach many users because ads are tailored specifically to their online activity. 

Back then, businesses would give out business cards or flyers just to reach customers directly. There’s also a huge chance that those cards and flyers would go straight in the trash bin. By using digital marketing tools such as online posts, you can measure how viewers engage with your ad. 

If they willingly engage with your marketing materials, it means that they’re willing to give your business a chance by investing in your products or services. If they don’t engage at all, it gives you a chance to switch up your digital marketing strategy and adapt immediately.

Reach of Huge Customer Bases

As mentioned before, digital marketing can reach many customers all at once. Not only that, but you can also reach potential international customers. You can do this with the use of SEO and proper social media marketing. The best thing is that you can do all of this while sitting, and you don’t even have to leave your office.

More Specific Goal-setting

A great advantage to using digital marketing techniques is that you can narrow down your focus to a specific niche. An example would include your target market. Is your business for young people or adults? Are millennials or middle-aged people? Are they gamers or physically active? Questions like these will allow you to set a specific goal in mind, and that is to target the demographic you’re aiming for.

Are There Any Disadvantages?

While digital marketing sounds like a great idea to use, it’s not without negatives. Coming up with a good digital marketing strategy can be very time-consuming. You’d also have to think of something fresh and creative, as anything less can risk you gaining little to no engagement.

On a related note, users may sometimes feel brands constantly bombard their online activity. When users do this, your marketing tools are at risk of not being seen. To prevent this, it’s important to make your digital marketing tools as fresh as you can.


Understanding digital marketing is essential for all businesses. If a business doesn’t make use of digital marketing and good strategies, they’re bound to fail, especially since the world is essentially digital. If the work of creating a good digital marketing strategy is too much, you can always hire professionals who will do the work for you!

Digital marketing covers a wide scope which no small business can grasp all at once. If you’re looking for a digital marketing agency in Melbourne, Relevant Digital is the agency for you! Relevant Digital has professionals that are well-versed in digital marketing and online advertising. Contact us today!