It’s not too late to prep your shop for the holidays! You still have time to polish it and turn it into something that can reach new customers, drive the discovery of your products and create a more personalised shopping experience for your clients.
If you want to know how, here are some tips that you can follow to get your shop ready for the holidays:
Tip #1: Start Updating and Enhancing Your Catalogue
The spike in shopping is usually experienced during the holiday season. It’s when most shoppers spend their time discovering new products because they are looking for something to give as a gift. As a business, you should take advantage of this by ensuring that you have something that shoppers are looking for.
Start by updating and enhancing your product catalogue. Make sure that it contains all the information about what your brand is offering. Include all the inventory counts, products, price, and product information and use several eye-catching visuals to attract shoppers.
Remember, a good quality catalogue can improve your placement in search results, helping customers discover your products. It can also drive conversion by providing customers with the information they need to make a purchase.
Tip #2: Get Creative With Your Collections
Holidays are the perfect time to unleash your creativity. Offer your customers something new so that you can attract them more. You can customise your collections with the products you want to showcase. Try to use eye-catching imagery and design elements that are festive and fun to match the holiday spirit. But, make sure that your brand identity is still there.
You can try out a few different marketing techniques to showcase your products. Put together a collection that is thematic but fun. Then, showcase it to a niche that appeals to their interests. For example, you can have a trending gift collection for animal lovers, outdoorsy types, sports fanatics and the like. Just remember to get playful and creative so that your brand matches the holiday theme.
Tip #3: Make Your Content Shoppable
When you release content during the holidays, make sure that it’s shoppable. It’s an effective way to drive sales because it helps people easily go from discovery to purchase. If you have no idea how to make your content shoppable, you just need to utilise product tags.
For example, when you post something on your feed, create a story or film live videos, make sure to tag your products on the post. You can tag up to five products per post to increase engagement. Product tags can help customers to be in your shop in just a click without going over different pages. Remember, customers lead to a buying decision because it’s convenient, so make sure to make it easy for them.
As you can see, you don’t have to do complicated things to get your shop ready for the holidays. You just have to follow these simple ways. If you’ve successfully done these things, there’s a higher chance that your sales will soar, your products will get discovered and you’ll have more customers during the holiday season.
If you need help with your business marketing this holiday season, let Relevant Digital help you! We are an eCommerce marketing agency in Melbourne assisting businesses with their ad campaigns, from ad creation to campaign management. Get in touch with us to learn how we can help you!