Tips on Writing SEO Friendly Product Descriptions on Shopify
When it comes to online retail, product descriptions encourage customers to purchase your product and convince search engines like Google to increase your ranking in search engine results pages (SERPs).
So, optimising content to cater to users’ needs, wants, and search behaviour for search engines is essential for higher conversions.
Here are some tips on how you can create SEO-friendly product descriptions on Shopify:
1. Mention the Model Number
Search engines are intelligent. They can easily distinguish between a hot-selling model and a lesser-selling one. So, writing a product description highlighting what the buyer will get on buying a product and where to buy it is a sure way to encourage visitors to buy it. Including the model number, which can be Googled, gives credibility to your products. In the case of a camera, the model number should be mentioned in the product description, like Canon EF 50mm f/1.2L USM Lens.
2. Mention the Product Specifications
Specifications are keys to a searchable product. So, if you are selling a camera, it is critical to mention the specifications like the build material, frame rate, zoom, digital zoom and lens type. Product specifications can be found in the manual packed up with the product. The manual can also be downloaded from the manufacturer’s website.
3. Mention the Product Features
Features refer to how a product can benefit the user. In the case of a camera, it can be the built-in Wi-Fi or the aspect ratio or the shake reduction or the aperture size or the number of pixels. A photographer, for instance, is interested in the camera’s megapixel and the aperture size.
4. Mention the Product Benefits
On the other hand, benefits are the features that add value to the customer. It can, for instance, be how the product enhances the experience in photography, or it can be how a camera can capture images in low light.
5. Mention the Product Upgrade
If you are running an online retail business, including the product upgrade, your listing stands out from the rest in the SERPs. An upgrade can be a new release of the model, a bigger screen, or a better camera.
6. Mention the Usage of the Product
Including the usage of the product in the product description can make it as searchable as possible. It is essential to include the occasions when the product is used, like party photography or a camera used during an event.
7. Mention the Product Warranties
Warranties are important for online shoppers. Nobody wants to buy a faulty product. So including the product warranties in the product description is essential. The standard warranty period will be mentioned in the product manual or on a label on the box.
8. Mention the Product Accessories
Accessories are a way of encouraging sales. Landscape photographers, for instance, need the remote control that comes with a camera. So, mentioning the accessories of the product is essential.
The best thing about product descriptions is that they encourage visitors to buy a product and help in the SEO ranking of the product listing. So, it is essential to include all the SEO-friendly descriptions of a product.
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